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Lighthouse Solar Achieves 30% Lead Closing Rate with Demand IQ
Lighthouse Solar, a solar energy company based in Austin, TX, employs 50 staff members and has been using Demand IQ for four years. They adopted Demand IQ’s Journeys software from its inception to improve their digital customer acquisition efforts.
Lighthouse Solar faced challenges converting website visitors into customers. They sought a solution to engage a segment of the population interested in gathering information before speaking to a representative, aiming to turn this group into strong prospects.
Demand IQ’s Journeys software addressed this challenge by implementing a clear call-to-action (CTA) on Lighthouse Solar's homepage. This enabled visitors to answer a few key questions and access relevant estimates and information, effectively nurturing leads. The software provided a platform for Lighthouse Solar to convert passive visitors into serious prospects through a self-service digital experience.
Using Demand IQ’s Journeys, Lighthouse Solar observed significant improvements in lead quality and conversion rates. Key results include:
- High-quality leads are identified when a prospect uploads an electricity bill and schedules an appointment within 2-3 days.
- Demand IQ leads from organic searches rank on the higher end of Lighthouse Solar's 20%-30% closing rate across all lead sources.
- The sales process was streamlined by allowing prospects to self-qualify and engage with useful estimates upfront.
Demand IQ is a high-quality company with cutting-edge products that work well in our industry.
