Increasing Appointment Volume Amidst a Market Slowdown
76
%
Website conversion rate increase
75
%
Increase in web leads
43
%
Increase in web appointments
About
The client, a premium solar installer, was operating in a challenging market climate. A market slowdown resulted in reduced consumer activity, creating difficulties in maintaining lead generation and appointment volumes.
The Problem
The client experienced a 21% decrease in website traffic, losing approximately 6,500 visitors compared to the previous year. Their website conversion rate was a mere 1.7%, which hindered their ability to generate leads and schedule appointments effectively.
Solution
To address these challenges, the client partnered with Demand IQ and implemented several strategic measures:
- Website Optimization: Updates focused on improving user experience and conversion efficiency.
- A/B Testing: Conducted to identify the most effective elements of the site.
- Instant Solar Estimates: Pointed clear CTAs toward Demand IQ's tools to provide transparency and instant estimates.
- Integrated Digital Strategy: Deployed Demand IQ's platform across all digital touchpoints for consistent lead management and enhanced user interaction.
Results
Despite a significant drop in website traffic:
- The website conversion rate increased from 1.7% to 3.0%.
- Web leads rose by 75%.
- Appointment volumes improved by 43%.These outcomes highlighted the effectiveness of Demand IQ's solutions in maintaining and growing lead capture rates during a downturn.
.png){kind=avatar}
Interested in learning more?
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.