Icon Power Sees the Lowest Cost of Acquisition using Demand IQ
Icon Power, a residential and commercial solar company with 150–200 employees, operates in Arizona, Nevada, and Texas. They’ve partnered with Demand IQ for three years to optimize their lead generation and sales processes.
Icon Power faced challenges in customizing their sales funnel, reducing user drop-off, and delivering accurate in-house roofing quotes for solar projects. They needed a scalable, user-friendly solution to enhance their sales process.
Icon Power implemented Demand IQ’s Journeys software to address these issues. Key features include:
- Rapid deployment of a customized solar funnel.
- Real-time roof visualizations and accurate rooftop solar potential assessments, using Google satellite data via Project Sunroof.
- Integration with tools like Zapier and Google tracking to refine sales acquisition processes and provide granular insights.
The solution allowed Icon Power to deliver instant, tailored solar estimates that streamlined the path to creating detailed proposals.
Icon Power achieved significant improvements through Demand IQ:
- Best-performing lead source: Demand IQ leads had the highest close rate and lowest cost of acquisition (COA) compared to other channels.
- Improved user experience: Instant estimates served as an effective call-to-action (CTA), driving user engagement and demonstrating credibility with Google-powered data.
High-quality leads: Leads from Demand IQ consistently demonstrated the highest intent to purchase among all lead sources.
Demand IQ has been invaluable in helping us rapidly implement a powerful sales funnel across multiple platforms and campaigns, consistently providing expert support to ensure we achieve our unique objectives.
