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How Demand IQ helped Solterra Solar Double the Leads from Their Website
2
X
leads volume from website
33
%
of leads set into appointments
+$250
K
in new revenue
About
Solterra Solar, a company in the residential solar market, sought to improve its lead generation through its website. They aimed to shift towards an entirely virtual sales approach to better align with market trends and consumer preferences.
The Problem
Solterra faced challenges with their website's ability to convert visitors into leads. Key issues included:
- A need for an online calculator to build customer trust and encourage conversions.
- High demand from customers for online estimates before committing to consultations.
- Insufficient internal resources to develop advanced lead generation tools or optimize their website effectively.
Solution
Solterra partnered with Demand IQ to implement a tailored lead capture solution. Key actions included:
- Integrating Demand IQ’s tools into their website, customized to match Solterra’s branding for a seamless experience.
- Using a series of interactive chat questions to pre-qualify leads.
- Shifting to a fully virtual sales model that emphasized transparency and efficiency.
Results
- Doubling Lead Volume: Solterra saw a 2x increase in organic lead volume through their website.
- Revenue Growth: The enhanced lead generation resulted in over $250,000 in additional revenue.
- Appointment Conversions: Approximately 33% of leads converted into booked appointments.
- Operational Efficiency: The sales team saved significant time by automating parts of the lead qualification process.
We’ve got a tremendous amount of conversions. And the really important part is that they made this process seamless and easy to stand up.
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