Helping Arctic Solar Ventures Offer a More Transparent Solar Shopping Experience

of submitted utility bills converted to closeds sales

of leads set into appointments

increase in YoY web traffic

About

Arctic Solar Ventures, a solar installation company, wanted to stand out by providing a transparent and user-friendly solar shopping experience. The company sought to empower customers with clear and immediate information, moving away from traditional opaque practices common in the solar industry.

The Problem

The traditional solar shopping experience was plagued by a “black-box” culture, where potential customers were left in the dark regarding pricing and system details. This lack of transparency eroded trust and made it harder for Arctic Solar Ventures to engage potential clients effectively. The company also faced challenges in reducing manual processes and building trust in an industry known for limited educational resources.

Solution

Arctic Solar Ventures partnered with Demand IQ to implement an omni-channel marketing strategy that provided:

Instant Solar Estimates: Tools allowed customers to get immediate pricing information through QR codes on marketing materials and the website.
Streamlined Lead Management: All lead forms were directed toward Demand IQ’s system for efficiency.
Landing Page Optimization: Dedicated pages were created for targeted paid advertising campaigns.This approach reduced the reliance on call centers, minimized data entry errors, and enhanced trust in their services.

Results

The partnership with Demand IQ resulted in measurable improvements:

31% Conversion Rate: Utility bill submissions converted into closed sales.
34% Increase in Lead-to-Appointment Conversion: Improved efficiency in setting appointments from leads.
19% Year-over-Year Growth in Web Traffic: Enhanced digital presence attracted more visitors.

These outcomes helped Arctic Solar Ventures establish itself as a customer-focused, transparent provider in the solar industry.

We’ve been very impressed with the process, the product, and the willingness of the Demand IQ team to help us come up with custom solutions for our market, which is quite a bit different.

STEPHEN TRIMBLE

Founder & CEO Arctic Solar Ventures

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